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Creative campaigns & brand strategy

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Bachelor Degree
4 Years
From 2,100 OMR per year
Academic Excellence

The Global Standard for Modern Journalism

1

Comprehensive training in creative campaign development, brand strategy, and integrated advertising across traditional and digital channels.

2

Curriculum developed in collaboration with Purdue University Northwest, USA.

3

Hands-on studio projects, live client briefs, and a professional portfolio every year.

4

Taught entirely in English by qualified academics and advertising industry professionals.

Program Structure

The Roadmap to Your Degree

Semester 1

English Composition I (3 credit)
Fundamentals of Speech Communication / Interpersonal Skills (3 credit)
Introduction to Life Science / Introduction to Communication (3 credit)
Elementary Psychology (3 credit)

Semester 2

History of Philosophy / Critical Thinking / Ethics of the Professions / Intro to Research Methods (3 credit)
English Composition II (3 credit)
Intro to Political Thinking / Intro to International Relations (3 credit)
Principles of Economics (3 credit)
The Middle East / Intro to the Modern World / History and Society of Oman (3 credit)

Join the Next Generation of Global Media Leaders

Apply for Admission

LEADERSHIP

People Behind Bayan College

Dr. Mohamed AlKharusi

Dr. Mohamed AlKharusi

Dean

Dr. Tamilselvi Natarajan

Dr. Tamilselvi Natarajan

Assistant Dean Academic Affairs

Mr. Juma Al Kaabi

Mr. Juma Al Kaabi

Assistant Dean (Admin-Finance)

Career Paths

The Media Industries Where You will Excel

Creative Director

Lead creative vision and campaign concepts across advertising agencies and in-house teams

Brand Strategist

Build long-term brand positioning and go-to-market strategy for major campaigns

Copywriter

Craft persuasive scripts, taglines, and messaging frameworks for brand campaigns

Media Planner & Buyer

Strategize ad placements and negotiate budgets across TV, digital, and print channels

Digital Advertising Specialist

Design and optimize paid campaigns across social, search, and display platforms

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Al Jazeera

Al-Jazeera – Media Internships

Purdue University Northwest

Purdue-NW – Academic Partner

Sultanate of Oman Ministry of Education

Oman-MoE – National License

OAAAQA Oman

OAAAQA-OM – Quality Approved

Testimonials

Our Graduates Are Changing Oman

At Bayan I turned my passion for storytelling into a real business. The hands-on production courses and the faculty's constant mentorship gave me the confidence to launch my own media company right after graduation.

Aya bint Muslim Al-Miskariyah

Graduate

Requirements

Ready to Apply?

Your path to enrollment is clear and straightforward.

+968 24263664/65/66

info@bayancollege.edu.om

01

Academic Record

High school certificate (Tawjihiya) or equivalent with a minimum grade of 60%.

02

Language Skills

Basic English proficiency required; dedicated support courses are available.

03

Digital Application

Complete our streamlined online application with a short personal statement.

04

Required Documents

Valid Omani ID, passport photo, and certified copies of your academic transcripts.

Join the Next Generation of Global Media Leaders

Apply for Admission
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